Units 8 & 9 Moons Park

Burnt Meadow Road, North Moons Moat

Redditch,

Worcestershire, UK, B98 9PA

www.leeda.co.uk

Sales Director - UK & International Sales

Full P&L responsibility for the Field based and internal UK and International sales teams (employed, agents & distributors) together with the service divisions within the LEEDA group of brands (Wychwood, MAP, LEEDA & 3rd party wholesale brands, including Mustad, Maxima, Amnesia & many more)


  1. Defining and driving a change management program refocusing sales, telesales and service warranty / repair. Within sales that included changing employed sales people to an agent network, resulting in 2014 sales of 18% growth on 2013 sales and 6% growth on budget.

  2. Developed a global sales & marketing strategy to include, sales generation, sell through activities, marketing planning and execution together with a global retailer and distributor pricing policy

  3. A structured program of B2B programs and promotions within retail and distributor accounts

  4. Owned the commercial planning process

  5. Creature structure and growth of the trade B2B business, driving promotional programs and sales


Other responsibilities included:

  1. The management of an inbound / outbound telesales and order input department

  2. The management of a service warranty and repair division

  3. The planning and execution of regional trade shows promoting new products for the following season

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