Units 8 & 9 Moons Park

Burnt Meadow Road, North Moons Moat


Worcestershire, UK, B98 9PA


Sales Director - UK & International Sales

Full P&L responsibility for the Field based and internal UK and International sales teams (employed, agents & distributors) together with the service divisions within the LEEDA group of brands (Wychwood, MAP, LEEDA & 3rd party wholesale brands, including Mustad, Maxima, Amnesia & many more)

  1. Defining and driving a change management program refocusing sales, telesales and service warranty / repair. Within sales that included changing employed sales people to an agent network, resulting in 2014 sales of 18% growth on 2013 sales and 6% growth on budget.

  2. Developed a global sales & marketing strategy to include, sales generation, sell through activities, marketing planning and execution together with a global retailer and distributor pricing policy

  3. A structured program of B2B programs and promotions within retail and distributor accounts

  4. Owned the commercial planning process

  5. Creature structure and growth of the trade B2B business, driving promotional programs and sales

Other responsibilities included:

  1. The management of an inbound / outbound telesales and order input department

  2. The management of a service warranty and repair division

  3. The planning and execution of regional trade shows promoting new products for the following season

About Me              About_Me.htmlshapeimage_4_link_0
Achievements       Achievements.htmlshapeimage_5_link_0
Skills                     Skills.htmlshapeimage_6_link_0
Career                 Career.htmlshapeimage_7_link_0
Home               Home.htmlshapeimage_8_link_0
Values                   Business_Values.htmlshapeimage_9_link_0
Hardy & Greys      H%26G.htmlshapeimage_10_link_0
Newcastle BS       NBS.htmlshapeimage_11_link_0
What Others Say   Recommendation.htmlshapeimage_12_link_0
Contact Me           Contact_Me.htmlshapeimage_13_link_0
Black & DeckerB%26D.htmlshapeimage_14_link_0
SONIK Sports      SONIK.htmlshapeimage_15_link_0
LEEDA      shapeimage_17_link_0
Fast Track ChinaFTC.html