Increased the total international business to a value of £3.5m within 3 years, an increase of 233%.


Increased the % gross margin of the parent companies international sales from 34.3% to 42.1% within 3 years.

Willowburn

Alnwick

Northumberland

NE66 2PF

Tel: +44 (0) 1665 602771

www.hardyfishing.com

Sales

Marketing

Brand Marketing activity included:-

  1. The implementation and design of a new Hardy & Greys website in 2008, additionally creating B2B & B2C e-marketing newsletters to trade and consumers.

  2. The production of brochures and demand creation leaflets

  3. Competitor analysis

  4. International trade and consumer shows

Strategy

As a member of the executive team, I created the strategy for international sales & marketing, combining a distributor, subsidiary & direct to dealer network, involving other key members of the executive team.

This included full P&L and budget responsibility for the International division & German subsidiary company. The German company was established in Sept 08 and profitable within year 1.


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