Working with small, medium and large independent accounts, creating new business opportunities, through increased ranging, promotions and support programs.  Using a combination of wholesaler and direct trading models

Managed and developed a new distribution channel of electrical outlets worth £1.5m in addition to managing a number of large national DIY accounts

210 Bath Road




Tel: +44 (0) 1753 511234


Event Marketing

Developing and driving a salesforce that worked with some of the largest DIY accounts in the UK, to ensure sales programs were designed and implemented effectively, negotiated extra opportunities within store, trained all store operational staff with the purpose of ensuring the end user received the “best in class” service and experience

Implemented consumer events, such as the BBC and Ideal Home shows to bring the products to a wider audience


I joined Black & Decker as a young 21 year old salesman and initially operated within the  independent sales division servicing small independent accounts through a wholesale distribution network. I progressed through direct regional accounts, key and national accounts, into event marketing and UK sales management. covering power tools, lawn & garden and housewares products. With a desire to ensure that my sales teams received the best possible training as part of their development, I developed an interest in this field that resulted in being appointed Head of European Sales & Product Training covering Europe, Middle East & Africa.

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National Accounts

Created the European Training Group that delivered sales and product training to the commercial teams within Europe, Middle East & Africa. Product training consisted of hands on and regulatory training to all sales and service personnel using Black & Decker, DeWalt and all available competitive products.

Regularly liaised with the head office in the USA, to ensure best practice as well as european country managers

Level 1 sales and management programs were designed and delivered internally, with external suppliers commissioned to develop specific programs for the markets.

The Independent Trade

Sales Management

Managed both national account and independent trade sales forces, implement a change management programs to rejuvenate and up skill a traditional salesforce.

Created strong links with key store operational personnel to ensure that all opportunities were taken to promote products effectively.

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